Business Management Book Store > Business Management books beginning with I
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Influence: The Psychology of Persuasion (Collins Business Essentials) |
Author: Robert B. Cialdini
Published: 2007-01-01 |
List price: $17.95
Our price: $12.21
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As of: November 21st, 2008 04:35:11 PM
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Customer comments on this selection.
 Looking into the mind for influence
This book is truly amazing!
It really goes deep into the hidden psychology on why people buy things and how they justify themselves to do it...
The author supports all his theories by quoting studies that were done to assess the psychology on why people buy.
The best part is, now you can learn to turbo-charge your business by knowing why and how people will buy from you.
Definitely a recommended book!
Influential
Dr. Cialdini's book is highly readable, thought provoking, and occasionally frightening. His insights into some of the most celebrated (and notorious) experiences and experiments in mass psychology (such as the Milgram project and the Kitty Genovese case) are worth the price of the book alone. But it is Dr. Cialdini's categorizing of the elements of mass psychology and the tools of persuasion that stay with the reader long after the book is back on the shelf. Highly recommended.
 Influence: The psychology of persuasion, Cialdini
I can only agree that Cialdini has done it again. Everyone has something to learn from this. Beeing a surgeon it is very important for me to know what patients read into what I tell them, and as well to know if I'm (subconciusly) persuading them to go through a treatment they really didn't want or the other way round.
Everyone should read it!
GB
Fantastic for the Marketer and it's Fun!
I bought this book on a strong recommendation from a marketing expert and I was not disappointed.
Caldini clearly covers what persuasion experts use to get people to do what they want them to do. Whether it's to make a donation to their charity or say yes to their product.
Caldini wrote the book to help people avoid being sucked in by marketers (he is a self described patsy) but it's become more of a marketers manual.
If you want to use psychology to help get more sales and persuade people then I strongly recommend this book. It's a great read and surprisingly funny, I found myself laughing many times when reading it.
This is the extended version of Caldini's original book and the Influence: Science and Practice (5th Edition) guide is a shorter version. I'm glad I purchased this one and got the whole deal.
 Nice book that is terribly used!!
The book itself is nice Academic study. If you are about to take it as strategy - you are a fool. Such approach will not last.
Try the The 7 Habits of Highly Effective People instead.
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