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Book Details
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Strategic Management of Technological Innovation |
Author: Melissa Schilling
Published: 2007-01-01 |
List price: $46.81
Our price: $47.45
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In stock soon. Order now to get in line. First come, first served.
As of: January 06th, 2009 06:49:14 AM
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Customer comments on this selection.
The most usable book on the subject I have studied the subject at postgraduate level and read several books on this topic but this one is the handiest and the one with more usable tools.
I would suggest it to anyone interested in the pratical aspects of technology management.
Strategic Management of technological Innovation by Melissa Schilling This is an excellent book which is a class text for a paper toward my Professional Masters degree in ICT here in New Zealand at lincoln University.
It is interesting and I find it very relevent for my job as director of Lab-tek International ltd. Melissa Schilling has made a tremendous contribution to our education by compiling and writing this book.
Concise writing with excellent, practical examples Schilling has prepared a great book to be be used in any strategic management class. As a student using this book within a strategic management class at Southern Polytechnic State University, I enjoyed the short chapters that were introduced with practical real-word case studies. Her end-of-chapter summaries were also appreciated.
Students at a technical university will enjoy the case studies relating to the PalmOne, Dell, Nokia, etc.
Despite the fact that chapters were short in no way implies that her content was ineffective. On the contrary, her ability to concisely write the content was very much appreciated. No fluff; just the facts.
I believe students will appreciate this approach and enjoy using a book of this nature in any strategic management class.
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