Business Management Book Store > Business Management books beginning with P
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Book Details
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Preface to Marketing Management |
Author: J.Paul Peter
Published: 2007-11-01 |
List price: $58.52
Our price: $59.68
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Usually ships in 2 to 3 weeks
As of: January 06th, 2009 04:05:32 PM
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Customer comments on this selection.
 Preface to Marketing Management
Adequate as a required text. Would only buy it because it is required. The saving grace is that the title does say it is a preface to marketing management. It is not a primer on marketing management, but a preface to such a text.
The index is woefully inadequate.
The book does give an overview of some basic marketing activities. Some definitions and examples could be presented more clearly and consistently.
I will be selling this book after the class that required it.
 comming back
I always take time to think about ordering a book cause of the fear that it might be complety different from what the description was or get here late but i have to say this book arrived even better,its in perfect condition and it arrived FAST.Im definetly ordering all my books online from now on ^ ^.
 good
I buy this wrong book with the same name as the book I want. but it's cheap.
Review
This product came very quickly and was in great condition. I am very happy with this purchase. Thanks!
A brillant introduction to Marketing Management
This book is a brilliant introduction to Marketing Management. It is a must for Marketers, Marketing Researchers and anyone who wants to understand the basics of the role that Marketing plays in modern organizations. Do not miss the opportunity to take advantage of the companion website, where you can take online multiple choice exams on the main concepts mentioned in the book. An excellent introductory book to the field of Marketing and Marketing Research.
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