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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management |
Author: Linda Gorchels
Published: 2003-04-28 |
List price: $29.95
Our price: $19.77
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As of: January 06th, 2009 08:05:29 AM
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Customer comments on this selection.
 Best for beginners in Product Management
This is a very good book if you are new to product management or are making a career switch from a non-managerial career to product management. If you have managed one or two product life cyles in the past, you are less likely to benefit from it.
A significant portion of this book is devoted to general management, but in the product management context. Nonetheless, the book is very well organized and systematic. It develops concepts in detail and offers a wealth of information, that you would otherwise have to pay a lot more to collect from other sources. I would highly recommend it to all beginners in this discipline. Experienced individuals may use it as an occassional reference.
 Beginners Guide to Product Management
This and the handbook are very similar, you need only one. This is a difficult topic to cover when you are not sure of the depth of background of the reader. Does the reader have knowledge of marketing or not. To this point it appears in many places the book assumes you do not, so any general marketing text could be a better source.
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