Business Management Book Store > Business Management books beginning with B
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Business Plans that Work |
Author: Jeffry A Timmons
Published: 2004-04-01 |
List price: $16.95
Our price: $11.53
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As of: January 06th, 2009 07:16:08 PM
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Customer comments on this selection.
 Best small book on step-by-step Business Plans
This small book does a splendid job in explaining the business planning process more simple and uncomplicated than most books on business planning that often are too comprehensive and detailed - sometimes probably creating "paralysis by analysis" for the users.
The approach is a practical step-by-step procedure with the same specific case study throughout the book ("FireFly Toys"). At the end of the book, there's an alternative case study - including Powerpoint presentation - on another industry ("Fossa Medical"). Both case studies' 4-page executive summaries should inspire each and every manager to present his venture or business in this concise and exemplary manner...
It is indeed a no-nonsense guidebook and I especially like the small critical comments that the authors have inserted in the margins (as speech balloons).
Being a corporate strategist, I spend most of my time working with strategic issues including business plans. So I read a book on this topic with a subtle skepticism. But it was a pleasant surprise ;-)
Thus, I can highly recommend this easy-to-read 183-page book.
Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
 Not Bad, but not great!
"Business Plans That Work" might work for you, if you're planning on marketing a product (not a service business) and borrowing ALOT of money. The sub-title of the book is "A guide for small business". The problem I had with this book is that it assumes that you want to borrow $500,000 or more and start a business revolving around a product. I would not consider that a small business! I was more interested in starting a service business (UPS or Fed Ex shipping store), but the examples in this book didn't translate very well for that goal. The book follows a start up toy company called Firefly Toys, whose product is a toy designed for children that are coping with a life crisis (divorce, death, abuse). To me this is kind of goofy! The reader would be more well served if the book had exapmles from many different kinds of businesses, or at least a more mainstream product. Bottom Line: This is not a bad book for any business. It does have a fair amount of useful info, but I would definitely try to get it from the library if I were you!
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