This book can be used at any level of post-secondary education (Bachelors, Masters, or Doctorate) where international issues are the focus. I used this text as a part of a Ph.D. curriculum.The book is broken up into three main segments; strategy, organization dynamics, and practical application with future considerations.
Each chapter within each segment has three main sections; topical discussion, cases, and readings (i.e. journal type articles) related to the chapter's topic in that order. Although I think it would have better to have the readings before the cases, it not really that impeding.
I found the topical discussion to the point, borderline brief, which is good since most people only can remember 10% of what they're reading anyway. The negative here is that this book may have to be supplemented with other material to cover a semester length.
The cases do not present any preconceived questions, so the institution or instructor will have to come up with those on their own. I like this since it allows an instructor to personalize the book to their class, not that they don't do that anyway.
Overall, this is a decent text with up-to-date knowledge (as of 2004) to be relevant for a few years to come.
Opinion from a Brazilian Manager
A Well Balanced Classroom Textbook
