Business Management Book Store > Business Management books beginning with M
|
Marketing Management: Knowledge and Skills |
Author: J. Paul Peter
Published: 2003-03-25 |
List price: $12.50
Our price: $139.38
|
Usually ships in 9 to 11 days
As of: January 06th, 2009 08:42:58 AM
|
|
|
Customer comments on this selection.
 Complete but completely dull
Half the time reading this book is like reading a dictionary. I think I must have read 100 sentences that begin with "XXX can be defined as .... ". The authors do a complete coverage of the topics but in such a dull and routine way it is hard to keep your attention on the reading. On a plus side, there are about 40 case analyses that are pretty good, but of course they weren't written by the authors. Of course if you're like most people, your professor has chosen this book and you have to get it whether you like it or not.
|
Similar Listings
|
|
Our Business Management book picks:
|
|
Search the Business Management Products Store
LCS Amazon Store 2.5 © 2009
|
