Business Management Book Store > Business Management books beginning with S
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Strategic Management of Technology and Innovation |
Author: Robert Burgelman
Published: 2008-07-07 |
List price: $124.95
Our price: $135.12
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As of: January 06th, 2009 07:36:51 PM
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Customer comments on this selection.
 Just what I needed
Just what I needed for my class and it was a lot cheaper buying through you.
 Good
This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
 very technical
The book was ok but it made for very difficult reading; it was very technical. I had to purchase it for class. Luckily I had a good professor who could break down the concepts more clearly. I would, however, suggest that Devry get an easier book to digest next time.
Strategic Management of Technology and Innovation
This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.
a useful collection of case studies and key papers
This book offers a large number of case studies from the areas of research and technology development in various industries. It covers most the important concepts of technology management such as "core competencies". It follows the traditional model employed in business schools: learning from others' experiences by means of case studies. Particularly relevant are the sections on "heavyweight teams".
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