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More details of book titled: Service Management: Operations, Strategy, Information Technology w/Student CD

Service Management: Operations, Strategy, Information Technology w/Student CD

Author: James Fitzsimmons
Published: 2007-10-05
List price: $124.80
Our price: $131.37
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As of: January 06th, 2009 04:30:26 PM
Customer comments on this selection.

Business Management Perfect school purchase
This textbook has a nice balance of information with case studies and questions. The authors do not ramble but present the ideas in logical progression with appropriate diagrams and exampmles.

Business Management Good on the procedures, doesn't innovate
The topic of operations management is ever associated with manufacturing and industry. But it is also applicated to the service industry nowadays, since most of the new corporations are selling services.

The book covers all the topics: how to plan, how to create the service, how to test and finally reinvent. All the issues are covered with many examples, very clear. The book also contains a CD (I haven't explored it yet!!)

Only two points to improve:

- the book is a first book on the topic. Not good if you are an incumbent.
- it doesn't give any innovation in the field.

And finally, too expensive!!!


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