Business Management Book Store > Business Management books beginning with B
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Business Intelligence: Data Mining and Optimization for Decision Making |
Author: Carlo Vercellis
Published: 2009-05-11 |
List price: $80.00
Our price: $67.13
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As of: September 10th, 2010 07:46:56 AM
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Customer comments on this selection.
 The missing link
As a CTO of a company that develops machine learning software(Analytics 1305), I always find it challenging to convince business people about the value of machine learning. Even the scientists in Business intelligence, mainly statisticians, find it hard to understand what machine learning can do. This is because in order to make a connection of their background to machine learning they need to put a lot of effort to read one of the bulky machine learning books. This is not easy since scientists in business intelligence are super busy and they don't have the time to read machine learning theory and translate it to their language.
This book bridges the gap. It speaks the language of machine learning with the "accent" of business intelligence/(industrial and systems engineering). It has helped us tremendously to educate and market our clients about the value of machine learning. It has also helped us (machine learning people) to understand better the business intelligence area. There are a lot of books that talk about analytics/data mining in a very high level. This one talks about the stuff that actually work and have made netflix, amazon, google and yahoo successful companies. I highly recommend this book.
I would also like to note that the editor has done a very good job in the typesetting.
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