Business Management Book Store > Business Management books beginning with P
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers |
Author: Seth Godin
Published: 1999-05-06 |
List price: $25.00
Our price: $16.50
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As of: November 21st, 2008 02:18:05 PM
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Customer comments on this selection.
 Easy read with great insight
Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there is no business, we do and must continue to treat them well. Seth points out it is far better to work with someone that wants to work with you then to just keep interrupting them until they give in. Read the book, it has good insight.
 This book changed my career
This book changed my career - ever since reading it I've pushed the surf company that I work for to adopt the marketing tactics that are so eloquently laid out in this book. We have just gotten to a level now where we're ready to begin implementing those concepts and a lot of people at work are very excited about the prospect of increasing our sales.
The entire concept of permission marketing seems like a natural way to rise above the noise of traditional interruption marketing techniques and Seth lays it out in a manner that's not only informative, but it's also fun to read.
Another aspect of this book that I like a lot is that it's such a trip down memory lane - Seth goes into the histories of a large number of Web 1.0 Internet startups and talks about their attempts at using Internet marketing. The fact that this guy was able to make so many nuanced observations back in the early years of the World Wide Web is a credit to his foresight and natural marketing capabilities. I highly recommend this book to anyone running (or in my case, helping run) a small business.
 Good read
Nutshell review - A good read written in a easy to read style. Good insights and ideas. Worth reading.
Great Book So Far, Especially for Realtors!
Not done reading it yet, however, so far it is just what I expected and great for Realtors!
Essential marketing material
The permission marketing concepts are essential for all marketers. And of course no one writes a more entertaining read than Godin.
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