Business Management Book Store > Business Management books beginning with 1
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1001 Ideas to Create Retail Excitement, Revised Edition (2003) |
Author: Edgar A. Falk
Published: 2003-09-30 |
List price: $20.00
Our price: $13.60
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As of: September 10th, 2010 06:55:57 AM
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Customer comments on this selection.
 Good information for international readers but basically made for the USA
I live in Greece. Too far from any Small Business training program. Fortunatelly there are books at Amazon that have helped me find the information and "training" needed. I am in the process of openning a pet boutique "1001 ideas..." set me on the right retail path. Although many of the marketing suggestion are only feasible in the USA the overall view was helpful. What would have made this book perfect for me? more detail information aim at specific business fields. But I am not complaining I got my money's worth. By the way, the readers review on the books offered at this site really guide our purchases. Excellent marketing tool!
 For Newbie
For anyone with some basic retail history or experience, this book is a real waste of time, it is so basic that was totally a waste of time for me. The title 1001 is misleading name to sell, i beleive it is not also ethical to call a name 1001 ideas, and providing (i dont know) less than 100 very basic mostly unusable ideas.
This book should be renamed Retail for Newbie or something like this, than I could give it a better rating in realation to what is expected with relation to the title.
 great ideas
A Great book, to give some fresh new ideas. Which is much needed when you seem to get bogged down in the day to day activities of a retail store.
A book for reference, not dependence
As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store.
I can see a day when I open this book for a marketing idea and use it.
I purchased this book knowing full-well it hadn't gotten great reviews here.
Not very innovative...
This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
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