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Business Management Book Store > Business Management books beginning with F
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Facebook Marketing: Leverage Social Media to Grow Your Business |
Author: Steve Holzner
Published: 2008-09-07 |
List price: $24.99
Our price: $18.99
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As of: September 06th, 2010 10:36:11 AM
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Customer comments on this selection.
 Facebook. Not Marketing.
This is a good guide to Facebook, but it is absolutely not a marketing guide. A marketing guide explains strategy and planning, not which buttons to push in Facebook. If you're looking for a how-to for Facebook, this is a very good one. If you're looking for even a very basic guide to marketing on Facebook, this is not it. This is not a marketing book. PERIOD. It's a Facebook how-to. The title is a flat-out deception, and as a marketing guide, this book is a waste of money.
did Facebook change since this book was written?
I am trying to use this book to learn how to better use Facebook (FB) in marketing my business. However, so many of the illustrations do not match what is on the actual FB webpages. Has FB completely changed its look since this book was written?
For example: the book says on pg 47 that"[c]licking the Groups icon at the left on your profile page opens your groups management page, as shown in Figure 2.1."
First, there isn't a Groups icon at the left on my profile page; it is on the left on my Home page. Second, when I click on the Groups icon I do not get the screen shown in Figure 2.1. This is just one of many examples of what does not match b/t what the book states and FB reality. For the most part, none of what I have tried up through page 50 has worked or looked the way the book says it should.
Is it me, Facebook, or the book?
 Facebook Marketing
Facebook Marketing: Leverage Social Media to Grow Your Business
Facebook Marketing was extremely helpful to me as a realtively new FB user. Before I bought the book I hunted around FB trying to figure out how to create a "Group" without success. But with Facebook Marketing I managed to create the group "Build a Health Care Bill: We Can Do It Better Than Congress" [...]
I've learned many other features of FB most of which I'm not yet ready to try. I keep "Facebook Marketing" nearby as a reference now that I've finished reading it.
 Only good for extreme beginners.
I purchased this product hoping it would give me some strategies for marketing the small business I work for on Facebook. I was extremely disappointed with the lack of depth in the content. This book would be much more useful for people who have never used Facebook at all. I am a 22 year old Content Manager at a small direct marketing company and this book didn't tell me a single piece of information that I didn't already know. If you are considering buying this please realize that is covers only the most basic of Facebook marketing and for someone who has been using social marketing for years, it does not provide a single nugget of knowledge.
 A Facebook "How To" Guide, With a Touch of Marketing
Steven Holzner's book is a great guide for any beginner to Facebook. He allows his readers to become familiar with many features on Facebook, providing an opportunity for marketing along the way. As a Facebook user, you will learn everything you need to know on how to make and utilize:
* Profiles
* Facebook Groups
* Facebook Pages
* Facebook Events
In addition you will learn about how to:
* Advertise on Facebook
* Monitor our advertising
* Use the Marketplace
* Use Polls and Networks to your advantage
* Use, add, and make applications for your profile and pages
These are the most used features Facebook offers and this book will be your guide on learning all you need to become a Facebook expert. Steven Holzner's step by step guide includes Facebook menu images which allow readers to easily follow along on their own Facebook account to perform the tasks each chapter discusses. In addition to Steven's step by step guide to all the important Facebook features, he also explains how to use these features as marketing strategies for your brand or product. He clearly explains the Do's and Don'ts of marketing through Facebook and gives helpful hints to businesses both large and small.
I think that this is a great book for any beginner to Facebook. You are able to start from scratch on Facebook and work along with the book using Steven's step by step guide. He will walk you through everything you need to know in a clear and concise manner. Anyone who is just joining in on the Facebook bandwagon will see this is a helpful book to get started. As for the marketing aspects of the book, they were a little sparse; it was good information, but the marketing tools were few and far between. What I did like about the marketing tools discussed was that the author clearly states what will help you and what will hurt you while marketing on Facebook. I think these things are helpful to marketers because marking on Facebook is much different than traditional marketing techniques and Steven wants his readers to realize that. In addition, he gave some insightful thoughts about how to gain consumer awareness using the different Facebook features, but by the end of the book it got a little repetitive. The other aspect of the book was helpful in regards to marketing were the Facebook advise boxes placed throughout the book. These boxes provide suggestions on marketing strategies by professionals who use Facebook to market their own product or brand. Some I felt were very repetitive, however they did back up the author's ideas on marketing techniques. I really liked these suggestions because they confirmed that the techniques Steven teaches are actually used by established companies, and therefore are an accurate model for success.
As stated previously, this book is great for beginners to Facebook, and quite possibly beginners to marketing online; as it does give some good insights to market through Facebook. On the other hand, for users who are comfortable with Facebook and use it quite frequently will probably not gain a lot of knowledge through this book. This is simply because it gives way too much information on how to use Facebook, and not enough on marketing strategies. Only a small section (1-2 pages) of each chapter is dedicated to using features of Facebook to market your product or brand. The title of this book Facebook Marketing: Leverage Social Media to Grow Your Business" is a little misleading. Before reading this book, I was expecting to get a lot of insight about marketing on Facebook. However, what I got was a little about marketing and a lot about the general uses of Facebook. I did find some of the marketing strategies useful in how to gain consumer awareness, why to use content marketing, how to perform marketing research and why not to spam Facebook users. Although this was good information to share with readers, it only took up a fraction of the book. I feel like much more could have been said about social media marketing, thus if really understanding Facebook marketing is what you want, this book is probably not for you.
Facebook can be a great way to interact with your target audience and this book takes you through many possible ways of gaining consumer awareness, growing virally and even conducting some marketing research. These are very beneficial tactics for any business, and should be discussed in any Facebook marketing book. In my opinion however, there just wasn't enough marketing "stuff" discussed in the book. Over half of the book was just a guide on how to get started and use Facebook features, with some hints here and there on how to market your brand or product. For intermediate Facebook users, this book might not be very helpful, but is a must read for any beginner to Facebook. It is informing, easy to read and will walk you through all the steps you need in order to be an expert Facebook user.
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