Business Management Book Store > Business Management books beginning with B
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Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers |
Author: Robert Witeck
Published: 2006-09-01 |
List price: $25.00
Our price: $19.00
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As of: September 10th, 2010 06:53:11 AM
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Customer comments on this selection.
 Not just for marketing, great Gay Culture 101!
If you're a major corporation looking to explore wooing the LGBT market -- then you've probably already read this book, cause it's an invaluable resource, chock full of practical examples and experiences. But more importantly -- if you're trying to include more LGBTs in your work, whatever it may be (for me it's public health), then pick up this book as a Gay 101, because it gives a wonderful overview about the diversity of cultures included in the LGBT community. No, it won't give you much on definitions really -- it gives you that great sociological overview, how not to stumble, how to be relatively familiar with a culture you may not have history with, what the cultural structures are, .... etc. etc. Great help!
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