Business Management Book Store > Business Management books beginning with G
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Groundswell: Winning in a World Transformed by Social Technologies |
Author: Charlene Li
Published: 2008-04-21 |
List price: $29.95
Our price: $19.77
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As of: November 20th, 2008 08:26:04 AM
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Customer comments on this selection.
 Interesting, relevant, and specific
I purchased this book because I'd heard some buzz about it, and was interested in the topic.
I hoped to take from it some ideas on how to more creatively position the company I work for using some Web 2.0 strategies.
What I liked most about the book :
* It was well written and researched.
* The concepts and theories in it do transcend the specific technologies discussed so it will remain relevant.
* The book gives a lot of concrete examples and case studies and does not stick only to theory
* The book discussed both successful and unsuccessful case studies
* The authors don't push "YOU MUST DO THIS" but instead caution readers to dip their toes carefully into social media, decide what aspects are right for their corporate culture, and discuss both pros AND cons to different strategies.
What I didn't like
* The focus on the "Groundswell" theme got to be a bit too much, a little "cutesy" in an otherwise very well written book.
* The chapters were structured in such a way that one did not have to read the whole book, but could focus on certain topics (Good so far). But this meant for those who DO read the whole book, it covers and recovers the same ground often.
* I would have liked to have seen some more focus on small businesses.
Overall though, I really enjoyed this book. I gave it to our company's owner as backup for implementing some of the strategies discussed.
 Slice of perfection
Recently, I've read a number of books on social media and this is by far the best. The people at Forrester have always done a great job at analyzing topics and using a bit of alchemy to make their findings accessible to a wide range of readers - this is no exception.
While other books tend to be geared towards marketing professionals that are scrambling to figure out how to harness the online social shake up - usually by abstractly discussing the revolution - Groundswell combines analysis with case studies and metrics in a seamless way to weave a comprehensive discussion that is easily digested by any reader. I highly recommend it.
-Marcel Crudele
Atlanta, GA
Great look at Social Media
This was an eye-opening experience for me. It took me off the sidelines and into the world of social media. It was not only informative but it had real world examples to help me see how to apply it. This got me into an understanding of what Web 2.0 was all about. There is so much out there for everyone now.
Great book, veruy applicable
I'm only part way through the book, but it reads really well, is easy to understand, and makes you think a little bit. I was going to get the audio version, but I read another review that suggested against it, since there are many charts that would probably not come across well in audio format - so far, I concur with that. Get the hardcopy version.
Great resource. Cannot put this book down. Breaks down the signficance of social media in business.
I couldn't put this book down. They break down the significance of social media in today's business world, as well as how to implement a realistic and productive strategy for using it to an advantage. Great read, and a great resource for people who want to keep up with the current state of the ever-changing world of business online.
I just hope it doesn't become outdated too soon...
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