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Business Management Book Store > Business Management books beginning with S
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The Small Business Owner's Manual: Everything You Need To Know To Start Up And Run Your Business |
Author: Joe Kennedy
Published: 2005-06 |
List price: $19.99
Our price: $13.59
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As of: January 07th, 2009 10:11:30 PM
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Customer comments on this selection.
Don't Buy it! I was extremely disappointed with this book. This book is full of Mr. Kennedy's and his buddies adventures in business but has very little for a person starting up a business. Don't waste your money on this book. I found better information on the internet.
Invaluable advice for the entrepreneur
This is an excellent book that gives practical, invaluable and enlightening advice to entrepreneurs. It covers a wide range of relevant topics including such areas as the start-up process, marketing the business on a small budget, cash-flow forecasting, resource gathering, business plans, legal entities, financing, e-commerce/e-business and insurance and it does so in a simple and remarkably engaging manner.
Joe Kennedy's life as a `successful entrepreneur is fascinating and inspiring, and his first class education coupled with his wealth of entrepreneurial success, give his advice and insights the maximum credibility. He reinforces his message with interesting, witty and enlightening stories. The book is an invaluable resource to any person who is either currently involved or thinking about getting involved in any type of new venture.
The book is an excellent companion that contains a wealth of useful and helpful information and ideas on starting a small business and ensuring that it is viable and successful that is well worth having.
Solid Entrepreneurial Manual When I signed up with an Internet company they sent me a copy of this book
as some kind of promotion but it's well worth the full retail price.
Sometimes "sign up" gifts turn out to be not so good but I do get a lot of
mileage out of Kennedy's new book. Many entrepreneurs (like me!) are very
good in one particular area, say e-commerce, but are not so aware of the
many other facets of running a business - and that's why this book is great.
I am an Internet kind of guy but "The Small Business Owner's Manual" or
"TSBOM" as they call it has a lot of relevant info on building and promoting
web sites and e-stores, however there are also has several chapters of very
solid material in the other dimensions of running a business - like forming
the entity and "hiring and firing" and minimizing taxes and my favorite part
is when the book explains a businesses' "unique selling proposition."
I keep it on the shelf just behind my desk and whenever something comes up
this is often the first place I look. Even though I am happy to jump to the
Internet, this book is better and faster than most searches, since it's
focused on small business owners and not on selling something and it is
solid information and not a lot of obvious things you already knew.
PS The book also has an Internet site, [...], where you can ask the author questions - which he does answer - and there are free downloads of most commonly used business documents and agreements.
It's nice to get a coffee cup as a promotional gift but this book is about
operating a serious business. If Kennedy ever writes a new version I'll buy
it.
EXCELLENT REFERENCE BOOK The Small Business Owners Manual is a practical addition to any office. I didn't have to read the whole book and map it out to make it useful. Using the Contents page and the bold face paragraph titles, I can go quickly to the subject of interest and get crisp, meaningful information. It's the best I've seen - not bulked up with wasted words. You can order it with a few keystrokes and put it to use within minutes after receiving it.
Great How-to Book for Guys Like Me I operate a media-related business and let's just say I like dealing with
people more than some of the nitty-gritty details of running a business.
Since my business is growing I needed advice in many different areas like
hiring employees or contractors, getting my accounting finished, finding an
attorney/partner and all of the different taxes that must be reported and
paid. Believe me all of this can be a headache to those who just want to
concentrate on a business they are passionate about, so I like this book
because it gets down to details without going through a lot of obvious or
useless information. The author (Joe Kennedy) also provides a lot of
comments on how these things really manifest in the real-world. For example
he explains about how some taxes should be reported and paid exactly on time
to avoid problems, but he gives examples of others where business owners can
fudge a little. This alone can pay for the book many times over.
I also like how the information is organized. Everything is explained in
macro terms as each section begins, but then heavy-duty details follow. So
you can open up to just about any section (for example payroll taxes or
medical savings accounts) and get right into it. Finally get ready because
the book is thick with information but the writing style makes it easy to
follow. I recommend reading one chapter per day over two weeks and this
will allow time to think about all of the new information overnight.
The only problem I saw with the book is that the chapters on Hiring/Firing
and Taxes were maybe a bit too long but who can complain for getting too
much information? This is not one of those "feel-good" cheerleader type
business books, but instead offers lots and lots of practical information
that you will need every day.
The web site [...] is also useful especially
as they add more and more documents to the document downloads section.
Readers get free access to the goodies on this site.
Jeff Heckler, The Solutions Group
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