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 how to start and operate a sports team for fun and profit
FINANCING THE SPORT ENTERPRISE by Thomas H. Sawyer, Michael Hypes, and Julin Ann Hypes. Sagamore Publishing, 804 North Neil St., Champaign, IL 61820; 800-327-5557; www.sagamorepub.com; jyedvobnick@sagamorepub.com. 2004. 316+vi pp. $54.95 trade paper, ISBN 1-57167-520-5. illustrations, tables, appendices, index.
Financial planning for purchasng a team, financial management, various revenue sources, licensing, box-office operations, and fund-raising--it's all here in this comprehensive, authoritative handbook on purchasing and operating a sport enterprise. Professor of Physical Education, Recreation and Sport Management is only one of Sawyer's credentials. Michal Hypes and Ann Hypes also hold university-level positions in sport management and have much other experience in this area besides. Guidance covers "The Foundations of Sports Finance" and steps of purchasing a team through creating a base of loyal fans for financial stability and fund-raising using volunteers and members of a boosters' club. Risk management, including proper insurance, is another basic financial subject covered. Frequently using bulleted lists and highlighted insets, the authors go into all of the significant sub-topics and considerations of their general topics in this outstanding manual primarily for the lay person with an interest in owning an amateur or semi-professional team.
An expertly written and presented compendium
The collaborative effort of Thomas H. Sawyer, Michael G. Hypes, and Julia Ann Hypes, Financing The Sport Enterprise focuses on the basics of financial management especially for students in sports management curricula and professional managers. A comprehensive survey, Financing The Sport Enterprise covers basic economics, sales operations, fundraising, financial accountability, planning, and purchasing. Financing The Sport Enterprise is an expertly written and presented compendium, rounded out with appendices detailing specific sports finance matters such as a glossary of box/ticket office terms, how to develop volunteer training programs, sample insurance companies offering appropriate programs, and more.
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