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Business Management Book Store > Business Management books beginning with B
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The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business |
Author: Emira Mears
Published: 2008-04-28 |
List price: $15.95
Our price: $10.85
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As of: November 20th, 2008 07:59:01 AM
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Customer comments on this selection.
 Fresh, Fun and Factual
This book starts out by breaking the rules of "business books" and yet shows readers why they must pay attention to some of the rules of business. In Chapter 2 the authors stress the need to have a real plan and help readers answer two extremely important questions: What Are You Selling? and Who Are Your Customers? Using their thought provoking exercises is a practical but fun way to determine what your product/service is and where & how it fits in to the consumer world. I stress this in my book (Capitalizing On Being Woman Owned) and have to bring it into all my workshops and client consultations about marketing research for Woman Owned Businesses because women business owners usually have not done it and that makes research frustrating and wasteful instead of beneficial.
The Chapters on Financial Scenarios, Setting Up Shop, Hiring People and Customer Service are full of down to earth and very practical advice.
This might not be the best book about starting and running a business for ALL women. It's a little geared toward consumer based businesses instead of business-to-business types. The style may be a little jarring for other than Gen Xers.
By their nature books on starting and running a business are somewhat general. On a generalness scale of 1 to 10 (with 1 being most general) this book is about a 6. But the advice and exercises are very applicable to most business types. You would have to find a book on your specific business type to do any better than "Boss of You."
 I am simply blown away...
I started my own publishing business in 2006 and am wanting to recreate it. I came across this book at the library and have been amazed by the way it has opened up my relationship to my business. The authors avoid business jargon (actually, they pleasantly mock it) and present their information and exercises in simple language. I believe that has been the key, for me, in reveling in this book.
This is the first entrepreneurial book I've read that wasn't about me trying to fit myself into a bunch of business jargon. It allowed me to ask "How will I take these business aspects of myself and present them to the world?" The book still leads me through the process of creating a business, but I would have to say, it internalizes the process. A few years ago, I did the business plan, set the goals, researched the markets, etc, and while that was useful for organizing my mind and timeline, somehow, it removed "me" from my business. What business calls "branding", the authors call "personality" and with that simple language, it clicked for me.
This is a book targeted for women business owners, but it is not exclusive to them. It presents an organic, feeling approach to creating a business, and that is exactly what was missing for me from all the other business start-up books I've read. I truly hope people can recognize that the approach this book takes with helping a person develop their business is a vital one - our current economy is demanding that we recreate how we do business and this book sets up an approach that gets it right from the start. The authors show how I can be a business-owner and be happy, and they do it without a lot of hype.
It really is everything you need to know
This book is perfectly titled and is a great resource. It's concise and smart with real examples and good exercises. It is helpful especially if you have your business idea in mind already. If you still need to decide on a business idea, come up with a couple before reading this.
A MUST-READ for all fledgling entrepreneurs!
Congratulations to Emira and Lauren for writing this excellent book. I am half way through, and reading it seriously: I am reading a couple of chapters at night, and going back and answering the questions by day in writing. I plan on starting my own PR business, and this book has become a bit of a "manifesto" for me. What I love most is the basic, practical advice it offers, along with the encouragement. It's positive and reassuring, yet direct about the pitfalls of making mistakes with your business.
Next, I love the feminist subtext of this book: that us women deserve to be paid what we're worth, and I loved the urge ("We beg of you, close the wage gap between men and women!") to price ourselves appropriately, and not modestly.
"The Boss of You" is hitting me on a few levels, inspires me, and is giving me courage to get my ducks in a row for the eventual launch day (still a ways off - but definitely in the works).
I really hope the Oprah producers come across this book and get these two rockin' chicks on the Oprah show. Talk about "living your true life" - and earning a living while doing so - !
When meeting a graphic designer to work on my logo, she kept grabbing the book and flipping through it and said, "okay. I really have to get this."
I encourage anyone (men, too) who has a dream of starting a business to get this book. My only wish is that it was edited to remain Canadian in the spelling, but this is a superminor quibble.
GET THE BOOK, PEOPLE.
Cheers,
Liz Parker
Publicist
The Boss of You
Great book. Useful information to understand the nuts and bolts of starting a business. I highy recommend this book!
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