Business Management Book Store > Business Management books beginning with H
|
Harvard Business Review on Doing Business in China (Harvard Business Review Paperback Series) |
Author: Rick Yan
Published: 2004-12 |
List price: $19.95
Our price: $14.96
|
Usually ships in 24 hours
As of: January 07th, 2009 09:37:07 PM
|
|
|
Customer comments on this selection.
 Hardly practical
A collection of published papers by a range of authors, from management consultants to business school professors. 5 of the 8 papers were published in 2003, using data mostly from early to mid 90s. Unfortunately, much of the analysis no longer make sense. As an example, one of the papers referring China chasing a growth rate of 9 %. In 2008, this growth rate feels like a mild recession. Much of the marketing strategies doesn't translate well to today's China either. In one paper the author advocate using the "official channels" of States sponsored paper, TV and radio programs. Arguing the fancier approach (posters, glitzy commercials, prime space placement, ...etc) and brands marketing has no effect on Chinese consumers. Not sure how much of this was true even when the book was first published in 2004.
 Havard Business Review
The collection seems dated; while several of the articles are helpful, the remaining bulk are consequently more misleading.
 An excelent reading in my business trips
I have been in china for business trips over 7 times and I always use this reading during the air trip(many hours from Puerto Rico to China (22 hours).
And always find something new to apply to my visits for negotiations from this book.
Humberto Torres
Puerto Rico
Must do reading
This is a great complitation of HBR articles on China. A must do reading for anyone seriously interested in doing business in China
Typical HBR compilation...
The articles are, in sum, quite dated and general. Nothing leading edge here as the content is published through the HBS grist mill that greatly enhances the publishing record of their faculty but adds little of current value.
Nevertheless, for the beginner in China, there is some knowledge here, but, again, keep in mind that the business environment in China moves fast and the information here was several years outdated when published.
|
Similar Listings
|
|
Our Business Management book picks:
|
|
Search the Business Management Products Store
LCS Amazon Store 2.5 © 2009
|
