|
|
Business Management Book Store > Business Management books beginning with D
|
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide |
Author: John Jantsch
Published: 2008-05-13 |
List price: $14.99
Our price: $10.19
|
Usually ships in 24 hours
As of: January 07th, 2009 10:08:09 PM
|
|
|
Customer comments on this selection.
 Lack of Marketing Causes Cash Flow Problems...Duct Tape Fixes Everything
As a consultant focusing on businesses with cash flow problems, I've found the leading cause of those cash flow problems is the lack of a comprehensive marketing plan. Many business owners know they should market but don't know where to start. It's a daunting task to take on a whole new business function when your focus is on "doing" whatever you do vs. "selling" whatever you do. For many, this is uncharted water and therefore something to be feared and avoided.
John Jantsch takes the mystery out of marketing, leading you step by step through the nuts and bolts of good marketing. After reading the negative Publisher's Weekly review, one thing is clear. The writer of that review cannot possibly be a business owner or someone who understands business owners. Jantsch is right on target with his approach and has always done a great job of communicating the marketing information business owners need in a way business owners can understand and apply.
We have a saying in Maine, the only tools you need are WD40 to make it go and Duct Tape to make it stop. In this case WD40 isn't needed. Duct Tape Marketing can both make the marketing confusion stop and make your business go. Get the book, apply the steps, and your cash flow will improve.
Fantasic Read, Very Helpful
Fantastic Read, in particular for a novice like myself little or no previous marketing experience. I've my own business for a year now and this book not only showed me where i was going wrong, but it helped me to take stock of where I was and how to effectively market the business.
Stop Working With Jerks!
"When I talk to groups of small business owners at workshops," writes John Jantsch, "I will often make the statement that when you properly target your clients, you will discover that you no longer have to work with jerks." It's all about identifying, defining and focusing on your ideal client. Peter Drucker preached the big picture: focus on your primary customer. Now Jantsch helps you zero in with detailed intentionality.
Buy this book and bring it to your next staff meeting and explain why "marketing is an all-encompassing outlook that must inform every activity of your business."
If you agree that 50 percent of advertising and marketing doesn't work (but no one knows which 50 percent), this book will not only help you--it will change the way you've been thinking about your mission and your customers. Jantsch is no huckster--he's all about marketing integrity. "Copycat Marketing is chock full of problems, but primarily it is a problem because it is dishonest," he warns.
Simply put, this book will help you create marketing that sticks. The goal: "Marketing is getting people who have a specific need or problem to know, like and trust you."
On the journey to find and serve your niche, the author suggests "you'll turn your sales calls into more of an audition." Ideas abound: 1) Offer an astonishing guarantee; 2) Perfect your "Talking Logo," a bit like your elevator speech, only better; 3) Create a Client Profile Tracker (simple idea--but you're probably not doing it); and 4) Call 10 clients and ask them six time-tested questions, including, "What could we do that would thrill you." Written for businesses; it also delivers great value to nonprofit organizations and even churches. It's the perfect next step after reading the Customer Bucket, one of 20 chapters in my book, Mastering The Management Buckets: 20 Critical Competencies for Leading Your Business or Non-profit.
With a foreword by Michael Gerber, author of The E-Myth Revisited, and afterword by Guy Kawasaki, author of The Art of the Start, this is a must-buy for your team's resource library. For me, the tipping point was the enthusiastic recommendation from another CEO. Jantsch sold my CEO friend and he sold me. That's Duct Tape Marketing.
Actionable Ideas Makes This Book Different
Don't you hate marketing books that have so much strategy you're not sure where to start? What I love about Duct Tape Marketing is that I came away with a laundry list of tactics that I could employ immediately and see fast results.
I first saw John speak in Cleveland and then had a chance to read his book. It's a quick read. Make sure you have a notepad next to you to take notes for all the things that you'll need to do as a result of reading this book.
This is especially an important book for anyone trying to figure out website and social media strategy. Excellent advice that works. Highly recommend this book.
 Great resource for the novice
Novice business owners, like me, will love this book. It lays out the foundation for marketing your business with no expectation of prior marketing experience. Great job, John.
My one gripe, and the reason I gave it 4 of 5, is that the author assumes that you, the business owner, have an established clientele. Start-up owners, like me, who want to kick off the marketing effort to establish a clientele, will have to "act as if" we do and fill in the blank spots with educated guesses.
John, if there's a sequel, please point out where start-ups differ from established small businesses and if we need to do something different to reach the same goal in that particular phase of marketing.
All in all, though, a great read.
|
Similar Listings
|
|
Our Business Management book picks:
|
|
Search the Business Management Products Store
LCS Amazon Store 2.5 © 2009
|
|
|
