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Business Management Book Store > Business Management books beginning with U
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Ultimate Small Business Marketing Guide |
Author: James Stephenson
Published: 2007-01-04 |
List price: $24.95
Our price: $18.21
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As of: January 07th, 2009 10:00:22 PM
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Customer comments on this selection.
 Not bad
I used this book to help boost our marketing at the company I work for www.supplybrothers.com and it had some useful tips. Its a book big and only about 10% is worth reading.
 Excellent book for any level user
This was a required read for a small business marketing course. A very well written, easy read. Lots of info for the price.
A small business companion
I have read many books geared to the small business owner concerning marketing, and this book includes most if not all of the marketing stratagies I have read ,and quite a few I have not.
I find the stratagies very helpful and even if you are good at marketing, this book will help to refresh those old tips you may have forgotten ,I highly recommend this one.
A Handy Marketing Resource for Small Business Operators
Brimming with basic, common sense marketing tips, this book should prove helpful for anyone starting out in business. Even experienced business people may find plenty of useful suggestions among the many that this book offers.
However, readers should use caution when applying some of the book's negotiating suggestions, as a tough, adversarial approach to vendor relations can sometimes backfire. For example, a retailer who demands exclusive rights to a product line without offering any commitment in return, might lose the product line altogether to a competing retailer who wins over the vendor with a greater show of enthusiasm.
Readers should also be very careful about following the book's advice to make it difficult for customers to remove themselves from email lists. Today's advertising-beleaguered customers are best retained through attraction. Causing them to feel annoyed, frustrated, or trapped will only earn their resentment.
But there are no more than a handful of controversial tips among the innumerable others that offer considerable benefit to small business operators. The sections on closing sales, Internet marketing, and trade-show presentation are alone worth the purchase price of the book. As a handy reference that will be consulted often by small business entrepreneurs, this book offers great value.
Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management
 Good ideas can be found in the book
I found the book contained a great many ideas. Not all of them were useful for the service I was marketing, but enough of them were to make the price of the book acceptable. Some ideas (such as carrying your business cards with you and leaving them with everyone you come into contact with-even when paying bills at restaurants) seemed simple but were very effective in practice. I am new to marketing and I found that from the simple to the more complex means of putting your service out there this book is useful and allows the user to accelerate his or her marketing.
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