Start Your Own Coaching Business (Start Your Own...)

Author: Monroe Mann
Published: 2008-05-29

List price: $17.95
Our price: $12.21

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Business Management

A great little book on the business of coaching. Threethumbsup!

Wow! What a great little book on the business of coaching. I loved it. It is one of only a few such books on coaching that I can highly recommend. It is comprised of 25 chapters and they seem to flow from one to the next in a logical sequence. The book covers the following topics:

1. Pick an expertise
2. Choose a target market
3. Write a business plan
4. Implement the plan
5. Keep good business records
6. Expand your offerings
7. Systematize your business
8. Keep your business
9. Franchise your business
10. Sell your business

I purchased this book at the same time as I got a copy of "Start Your Own Information Marketing Business" (ISBN: 9781599181745). I read them together and found they complimented each other tremendously. A coach needs to have information products for sale in order to gain credibility in their field. They also need information products as marketing tools. And information marketers (infopreneurs) make more money for themselves if they also provide coaching and consulting services. So if you plan to be a coach, then read up as much as you can on coaching and information marketing.

The only problem I had with this book was the material covered on pages 30 to 32 entitled "Business Formalities." The author is not too adept on Choice of Legal Entity and he has bungled the topic. I recommend you ignore everything he says on those few pages and get yourself a copy of "Structuring Your Business" by Michele Cagan (ISBN: 1593371772).

I also highly recommend you consider reading the following books if you are interested in being a successful coach: "Four Steps to Building a Profitable Coaching Practice" (ISBN: 0595296602), "Coaching Millions" (ISBN: 9788979293207), "Web Business Success" (ISBN: 0974924504), and "The Ultimate Training Workshop Handbook" (ISBN: 0070382018). 5 stars!

PS. Examine the Search Inside offering by Amazon to see the Table of Contents for this book. I think the book would have been better if there had been fewer chapters.

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