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So You Want to Franchise Your Business |
Author: Harold Kestenbaum
Published: 2008-07-08 |
List price: $19.95
Our price: $13.57
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As of: January 08th, 2009 08:14:27 PM
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Customer comments on this selection.
 A Must Read For Anyone Even Thinking About Franchising !
In more than thirty years of franchising I have read a lot of books. Harold is not writing in theory. His street-smart views and valuable insights are clearly the real deal, from genuine experience. Written in crisp, practical and more importantly, believable, style. I highly recommend it. Joe Sanfellipo, Entrepreneur, Laguna Beach,Ca.
R U an entrepreneur who wants to move her biz to a new level & make informed decisions as to how best to achieve growth? Read on
I loved this book. I found it to be well written, well outlined, and informative. What more can one ask from a book? It has 15 chapters divided into the following 4 parts:
I. Why franchise? (1-3)
II. Moving forward (4-6)
III. Rolling it out (7-9)
IV. Keeping it going (10-15)
And it has the following 3 appendices:
A. Franchise Disclosure Document
B. Guidelines for an operations manual
C. Franchise resources
Each chapter ended with a wonderful summary of what was covered in the chapter. So the book was incredibly easy to breeze through. I read the summaries before I tackled the book. The book's target audience no doubt is comprised of entrepreneurs and small business owners who might want to consider franchising as an option for expanding their businesses. And after reading this book you will understand that given the right business coupled with the right leadership team, franchising can be a very lucrative win-win option to pursue and provide.
This book is clearly a marketing piece for the author's boutique law practice regarding franchising that also provides some non-law firm offerings too:
>>Feasibility studies
>>Determination of franchise format
>>Business plan development
>>Capital resources
>>Manual preparation
After reading this book you should be an educated consumer when contacting the author to help you turn your small business into a franchise. Of course, depending on how entrepreneurial you are will determine how much you need the author to help you through the franchising process. You can do much of what is covered in this book yourself. Or you can use professionals to help you. But this is a wonderful book for any entrepreneur to read if they want to move their business to a new level and make an informed decision as to how best to achieve growth. 5 stars!
So you want to Franchise Your Business
Leela,I am already on page 133. I got to tell you, the book is an easy read for a nervous soon to be franchisor I am going to be.I deeply appreciate the advice it gives. I usually underline whats important in a book . In this book I have everything underlined. This book has taken alot of stress away from me. I now know going in alot more than I did yesterday. And believe me being just a simple businessman in an exploding organic mattress business that I am in , and having made the decision to capatalize on what we have, this book is the greatest thing I have read so far bar none. It was better than e myths, and easier to read.And i got it before the book signing as well. And signed by the author himself .
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