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Business Management Book Store > Business Management books beginning with N
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No B.S. Business Success (No B.S. Series) |
Author: Dan Kennedy
Published: 2004-07-07 |
List price: $9.95
Our price: $9.95
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As of: January 08th, 2009 09:02:43 PM
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Customer comments on this selection.
 A Bit Disappointing
I saw an ad for this book in a magazine. The ad was written well enough to get me to bite. However once I bought and read the book, I felt rather disappointed. Not every chapter is written by Dan. Some parts of the book felt like advertisements themselves. It is not like I did not learn anything from this book. But if I had it to do over, I would have skipped it.
Same thing over and over again.
If you own one Kennedy book, you own them all (other than Marketing to the Affluent).
 "You get power by deciding to have power"
That's the closing sentence from Chapter 1, "The Decision and Determination to Succeed." Dan Kennedy is a unique star in the sales, marketing, and self-promotion galaxy. Unlike peers such as Joe Vitale, who will mix equal portions of cross-selling all of his other products and services to you with some kind of hoodoo soup that will leave you scratching your head and asking "HUH?", Dan cross-sells all of his other products and services to you while simultaneously delivering pragmatic, real world wisdom and "street smarts" that you can actually put into play right now. Success is an attitude, baby. Change your thinking, change your life.
The single factor that determines whether or not Dan has produced a one, two, three, four, or five-star book is the balance between those extremes. Make no mistake about it..."No B.S. Business Success" is jam-packed with "irresistible offers" to buy more Dan Kennedy product, as well as ringing endorsements and testimonials about Dan written by...well, Dan. He's a marketing guy. A marketing guy who can't promote himself effectively can't promote his clients, either. The secret is that when they are patting themselves on the back, they need to make sure that they don't pat so hard that they end up dislocating something. Sometimes Dan walks right up to that line and knows when enough is enough. Other times he gleefully dances across the line and proclaims "Look at MEEEEEEEE..." That's why some reviewers of his books make comments like "I just paid ten bucks for an infomercial." Yes, they're right. But what else did you get WITH the infomercial? Was it the main course or the side dish? Dan's NEVER going to write a book in which he humbly takes himself out of the equation. NEVER. So don't get hung up on that. Or, knowing what you know, don't buy his books if that might be an issue for you.
He stays on the right side of the line in this book. Yes, the almost 300 pages of "No B.S. Business Success" might have been better served with a little less about Dan and a little more about everyone and everything other than Dan, but he's a leopard who's not about to change his spots.
It's a book that encourages you to stop making excuses, to stop seeking approval, to stop going to that job you hate more than a root canal. It's not for the weak or faint-hearted. As Kennedy points out, some people are better equipped to get in the car, sit in morning traffic, take up space for eight to ten hours in their cubicle, and come home so that they can have dinner, watch tv, and get up and do it all over again the next day.
I'm not one of those people, and you probably aren't either of you're reading these reviews. Speed-read through Dan's infomercials and focus on the meat of what he's offering here. It's a well-spent ten bucks.
Don't sell this book short, it can make you millions!
Whether you are a long-time fan of Dan Kennedy, or just discovering his work, you are in for a wild entrepreneurial ride. Kennedy is a working direct response marketer and copywriter working on the "front-lines" of capitalism.
The book falls into what I would call the non-traditional business category. It is not based on academic theory, rather on the real life experiences of one who has managed, bought and sold businesses to the tunes of millions of dollars.
You will learn-
- Positioning Yourself and Your Business For Success
- How Entrepreneurs Really Make Money
- How To Create Sales And Marketing Breakthroughs
- Why And How To Sell Your Way Through Life
and much, much more.
You could take a few years to get an MBA, but you also need to get a "street-smart" education from the school of "hard-knocks-capitalism".
Highly recommended.
Dan Kennedy tells it straight in this book!
This book serves as a "not to be missed" foundation for anyone that wants to fine tune their business and stop floundering about with no direction. Our office would not have been able to think out of the box and have our own radio show every Monday at 5:30 PM EST (found at www.blogtalkradio.com/LaneArchitecture)without information that we were able to glean from books like this one. We welcome Dan Kennedy, the author, to call in as a guest on our show by dialing 646-595-2228.
Larry R. Lane
www.LaneArchitecture.blogspot.com
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